Browning added that business was booming for Roblox game developers, most of whom are college students, young adults, and teenagers.Īlex Hicks, a 24-year-old who started playing on Roblox when he was 13, began developing his own games in 2010. Roblox creators have the potential to earn more than $250 million this year, Baszucki said at the conference. The company is set to go public on Wednesday and has an estimated valuation of $30 billion. And at the Roblox Developer Conference in July (which went virtual last year), David Baszucki, the founder and CEO of Roblox Corp., announced that the creative platform attracted 150 million active users a month. The New York Times reporter Kellen Browning wrote in August that about 75% of American kids ages nine to 12 played Roblox games. Roblox was already on the rise pre-pandemic, as the gaming site - which allows players and content creators to create unique digital experiences for free for a global community - surpassed the number of monthly active users of its competitor " Minecraft" by hitting the 100 million player count in August 2019. The online game-creation platform that launched 14 years ago has become a fixture in households with tweens since the pandemic started last March, as kids (and their parents) search for activities to stay engaged and learning from home. If you have a kid under the age of 16, then you've probably heard of Roblox. ![]() Visit the Business section of Insider for more stories.After earning $100,000 in one month from one of his games while he was an intern, he left college. ![]()
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